I built the sustainability function from scratch in a large industrial group — 30 sites, no budget, no team, no precedent. I know what it feels like to have the strategy on paper and nothing moving on the ground.

This work forced me to understand how sustainability becomes real operationally — not in reports, but in procurement decisions, commercial conversations, site team engagement, and daily governance.

Wave Strategy™ is the practice I built from that experience. I work with sustainability leaders navigating the same constraints — and who are looking for an honest external perspective, not another consultant.